Here are some tips to ensure your competitors don’t march ahead of you in the future.
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1. Offer exceptional products or services

One of the main reasons why a customer returns to a seller is to make use of the exceptional products or services on offer. Does your business offer goods that can rival those offered by competitors? If your answer is no, then it will take a while before one-time customers turn into lifelong ones.
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2. Introduce customer loyalty programs

Make it a habit to reward loyal customers for their association with your brand. Launch a customer loyalty program and ensure that a lot of your customers sign up. Offer them discounts on their next purchase or after they have reached a pre-determined price value in purchases.

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3. Send timely updates about exciting offers

You will have access to the customer’s email after they sign up for the loyalty program. Send updates about offers in a timely fashion to ensure customers are aware of new deals. This also encourages them to visit your store or office more often!
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4. Take complaints seriously!

A complaint is an opportunity to convert an angry customer into a happy friend. How does your team handle complaints? Do they go into defensive mode? Or do they take a genuine effort to provide a logical solution?
Remember this – customers appreciate businesses that go the extra mile to keep them happy. You should ensure that customers don’t feel neglected. Keeping them happy is the need of the hour!

5. Surprise customers whenever you can

It’s important to make customers feel positive about your business. Achieve this with useful gifts that they can put to use immediately at home or at the workplace. Choose impressive giveaways such as pens, totes, or mugs to keep customers hooked to your brand!
You could also send cookies, provide personalized service, or send “Thank you” notes.

Another way to surprise them is by sending messages on birthdays and anniversaries. A pleasant surprise will make a customer feel good about your brand, granting them a positive experience to remember your brand by.