you are a brand

You are a Brand

Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a...
what you need to know for startup

What You Need To Know To Grow Your Startup

Branding and Business plan: As a businessperson you must be able to know your differentiation strategy, what is it you bring to the market that’s different from businesses around you? Who is your business appealing...

Side Hustle To Empire: Branding 101

When I first started my business, Fashpa, one of the things that helped us stand out from a crowded marketplace was our focus on branding. This vlog talks about my experience building a brand and...

How to develop a unique brand with little funds

Your unique brand is more than a logo or design.It’s one thing to have your logo designed and to print your first set of business cards. But actively building a successful brand that will...
character of your business

The Character of your Business

Dear startups and business owners your businesses would grow on the height and foundation of your character. What you do when no one is watching impacts your business and Start-ups when everyone is watching. Where...
Branding 101

Branding 101 for Start-Ups

The importance of Branding and build a brand around your Start-ups and businesses cannot but be overemphasized. People assume Branding is all about your logo and colors but that is a wrong notion that...

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Why your Startups needs a Story

Facts tell stories sell __ If people are not talking about you in the marketplace, it’s because you have not given them a story, which is...
Wow your customers

Make your Customers go wow

One of the biggest mistakes that business owners make is to make the sale, take the money and never communicate with the customer again....

Raising fund for your startup in Nigeria

So you have built an amazing startup, you have survived on garri and epa or cereal  or indomie ( insert austerity food of choice...
networking journey for startups

Lessons on networking from my business journey so far

A few months ago I got the chance to speak to a group of business professionals about networking and my preparations for the presentation...
Business culture

How Your Culture Affects Your Business

On May 7th, I had lunch with a friend at Orchid Bistro, Greenville Place, Isaac John Street, Ikeja. It was two months after I had...

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