business ideas

7 simple ways to generate new business ideas

Every great product starts with an idea. One of your greatest assets as an entrepreneur is the liquidity of your ideas.Average entrepreneurs monetize existing ideas. Great entrepreneurs reinvent the future with their ideas. Those who...
you are a brand

You are a Brand

Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a...
Business culture

How Your Culture Affects Your Business

On May 7th, I had lunch with a friend at Orchid Bistro, Greenville Place, Isaac John Street, Ikeja. It was two months after I had tendered my resignation to fully go into business, having straddled...
character of your business

The Character of your Business

Dear startups and business owners your businesses would grow on the height and foundation of your character. What you do when no one is watching impacts your business and Start-ups when everyone is watching. Where...
dotun-mark

Episode 005 Mark Essien: Building a business around scalable distribution channels and why raising...

“Your product is only as good as its distribution channels” Mark Essien is the founder and CEO of hotels.ng an online hotel booking platform in Nigeria. With over 8000 hotels on the platform, hotels.ng is...
networking journey for startups

Lessons on networking from my business journey so far

A few months ago I got the chance to speak to a group of business professionals about networking and my preparations for the presentation got me thinking about a networking event I attended at...
customer Follow up

Importance of ‘follow-up’ in Customer retention for budding Entrepreneurs

You as an Entrepreneur can sometimes be so close to your business that you can miss the simple solutions for growing it, where the greatest opportunities often lie. Here, I will be pointing out...
plant

3 key steps to creating value as you grow your business

The term ‘value’ has many meanings. In business, it often refers to a product’s monetary worth. An alternative meaning of the word ‘value’, as it relates to the importance or usefulness of something, is quickly...
video

Side Hustle To Empire How to Get Pr with Zero Budget

Whether you are launching a new company or just a new feature for your startup, good PR can help build your reputation and customer base in a cost-effective way. Larger companies can afford PR...
marketing your Startup

Marketing Your Startup

I sometimes find it strange how everyone speaks about starting a business and starting now! Or starting with your many doubts! How taking a leap of faith is so important in entrepreneurship. But not...

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Why your Startups needs a Story

Facts tell stories sell __ If people are not talking about you in the marketplace, it’s because you have not given them a story, which is...
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Make your Customers go wow

One of the biggest mistakes that business owners make is to make the sale, take the money and never communicate with the customer again....
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Raising fund for your startup in Nigeria

So you have built an amazing startup, you have survived on garri and epa or cereal  or indomie ( insert austerity food of choice...
networking journey for startups

Lessons on networking from my business journey so far

A few months ago I got the chance to speak to a group of business professionals about networking and my preparations for the presentation...
Business culture

How Your Culture Affects Your Business

On May 7th, I had lunch with a friend at Orchid Bistro, Greenville Place, Isaac John Street, Ikeja. It was two months after I had...

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