How the quest for survival inhibits the growth of emerging entrepreneurs

What does it mean to live like horses? You never will see the full glamour and beauty of a horse while it’s encumbered and kept in the stall. Set it free and see it rise...

Consistency the habit that grows your business

Try this: Be consistent! In the long run, you will gain positive habits that'll help you grow/bring more money!" I started my brand consulting firm, Mapemond Resources in 2008 and for the first four years,...
leaking taps

On Business and leaking taps

For a couple of days, the shower in my bathroom has been leaking, very slowly. One night I deliberately placed an empty bucket under the shower before going to bed. Drop by drop, hour...

Side Hustle To Empire : Get your Paper Right

In the early days of a startup, it's pretty easy to think of your business and yourself as one. I discuss my experiences and my simple tips on making your sure your paper game...

How to develop a unique brand with little funds

Your unique brand is more than a logo or design.It’s one thing to have your logo designed and to print your first set of business cards. But actively building a successful brand that will...

Side Hustle To Empire How to Get Pr with Zero Budget

Whether you are launching a new company or just a new feature for your startup, good PR can help build your reputation and customer base in a cost-effective way. Larger companies can afford PR...
Business culture

How Your Culture Affects Your Business

On May 7th, I had lunch with a friend at Orchid Bistro, Greenville Place, Isaac John Street, Ikeja. It was two months after I had tendered my resignation to fully go into business, having straddled...

When Silence Becomes a Business Strategy

Most times due to arrogance, pride, anger, excitement, and ignorance we have giving away information that has turned back to hurt us. I follow a particular serial entrepreneur and programmer he tweeted. "They were making a...
Email list

Why you should not buy email list for business and startups

As entrepreneurs, I really understand the need to get our products and services right in front of targeted audiences, hence, what comes naturally to people these days is to buy the email and phone...
character of your business

The Character of your Business

Dear startups and business owners your businesses would grow on the height and foundation of your character. What you do when no one is watching impacts your business and Start-ups when everyone is watching. Where...

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Why your Startups needs a Story

Facts tell stories sell __ If people are not talking about you in the marketplace, it’s because you have not given them a story, which is...
Wow your customers

Make your Customers go wow

One of the biggest mistakes that business owners make is to make the sale, take the money and never communicate with the customer again....

Raising fund for your startup in Nigeria

So you have built an amazing startup, you have survived on garri and epa or cereal  or indomie ( insert austerity food of choice...
networking journey for startups

Lessons on networking from my business journey so far

A few months ago I got the chance to speak to a group of business professionals about networking and my preparations for the presentation...
Business culture

How Your Culture Affects Your Business

On May 7th, I had lunch with a friend at Orchid Bistro, Greenville Place, Isaac John Street, Ikeja. It was two months after I had...

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