price your products

How to Price your Products and Services

DILEMMA OF A SMALL BUSINESS OWNER!! Ask people to pay too much for your product or service and they will stop buying; ask too little and your profit margin slides or customers assume your product...

5 ways to Outshine the Competition

Everywhere you turn, there's more competition. No matter what type of store or business you operate, there are bound to be others clamoring for your customers and your piece of the market __ What will cause...

3 things you need to consider before starting a business

Your chances of failure is high if you go into business without assessment. In this video, Dotun Olowoporoku shares 3 important questions you should ask yourself before starting any business. Your answer to those...

How to validate your business idea

So you have a business idea. How do you validate the market opportunity with customers willing to pay for the product or service you are offering?  

6 Tips for Converting One-Time Customers to Recurring ones

Here are some tips to ensure your competitors don’t march ahead of you in the future. ___ 1. Offer exceptional products or services One of the main reasons why a customer returns to a seller is to...
you are a brand

You are a Brand

Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a...
Customer Satisfaction

3 Ways You Can Really Satisfy Your Customers

The best marketing strategy is a satisfied customer so below are 3 proven ways to really satisfy your customers Listen If you manage to actually listen to customers and forget about your interest for a second you'll...
why startup fail

Why Small Business Fail

Nobody starts a business expecting it to fail but so many who start are ill-prepared for what it takes to run a successful business. Here are a few reasons why businesses fail No experience running a...
know your customers

What You Must Know About Your Potential Clients

How well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income and education levels. You know where she lives and...
Multiple Streams

Why You Need To Have Multiple Streams of Income In Business

What is Passive Income? Passive income is generally defined as the ability to earn money ‘in you sleep’ without your direct input on a consistent basis. In other words, passive income allows you to step...

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Must Read


Why your Startups needs a Story

Facts tell stories sell __ If people are not talking about you in the marketplace, it’s because you have not given them a story, which is...
Wow your customers

Make your Customers go wow

One of the biggest mistakes that business owners make is to make the sale, take the money and never communicate with the customer again....

Raising fund for your startup in Nigeria

So you have built an amazing startup, you have survived on garri and epa or cereal  or indomie ( insert austerity food of choice...
networking journey for startups

Lessons on networking from my business journey so far

A few months ago I got the chance to speak to a group of business professionals about networking and my preparations for the presentation...
Business culture

How Your Culture Affects Your Business

On May 7th, I had lunch with a friend at Orchid Bistro, Greenville Place, Isaac John Street, Ikeja. It was two months after I had...

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