customer Follow up

Importance of ‘follow-up’ in Customer retention for budding Entrepreneurs

You as an Entrepreneur can sometimes be so close to your business that you can miss the simple solutions for growing it, where the greatest opportunities often lie. Here, I will be pointing out...
Wow your customers

Make your Customers go wow

One of the biggest mistakes that business owners make is to make the sale, take the money and never communicate with the customer again. In fact, the number one reason people leave businesses and...

Marketing ideas to help you get customers fast

Marketing is essentially important for startups and entrepreneurs and small business owners here are marketing ideas to help you get customers fast.

6 Tips for Converting One-Time Customers to Recurring ones

Here are some tips to ensure your competitors don’t march ahead of you in the future. ___ 1. Offer exceptional products or services One of the main reasons why a customer returns to a seller is to...
Customer Satisfaction

3 Ways You Can Really Satisfy Your Customers

The best marketing strategy is a satisfied customer so below are 3 proven ways to really satisfy your customers Listen If you manage to actually listen to customers and forget about your interest for a second you'll...
know your customers

What You Must Know About Your Potential Clients

How well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income and education levels. You know where she lives and...
what you need to know for startup

What You Need To Know To Grow Your Startup

Branding and Business plan: As a businessperson you must be able to know your differentiation strategy, what is it you bring to the market that’s different from businesses around you? Who is your business appealing...
marketing your Startup

Marketing Your Startup

I sometimes find it strange how everyone speaks about starting a business and starting now! Or starting with your many doubts! How taking a leap of faith is so important in entrepreneurship. But not...

Do’s and Don’ts of writing an effective pitch deck

There is a lot of information on the internet about how to prepare your pitch deck. So much that it is difficult to remember a majority of them. Luckily, we’ve been able to compile a quick...
Email list

Why you should not buy email list for business and startups

As entrepreneurs, I really understand the need to get our products and services right in front of targeted audiences, hence, what comes naturally to people these days is to buy the email and phone...

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Must Read


Why your Startups needs a Story

Facts tell stories sell __ If people are not talking about you in the marketplace, it’s because you have not given them a story, which is...

Raising fund for your startup in Nigeria

So you have built an amazing startup, you have survived on garri and epa or cereal  or indomie ( insert austerity food of choice...
Wow your customers

Make your Customers go wow

One of the biggest mistakes that business owners make is to make the sale, take the money and never communicate with the customer again....
networking journey for startups

Lessons on networking from my business journey so far

A few months ago I got the chance to speak to a group of business professionals about networking and my preparations for the presentation...
Business culture

How Your Culture Affects Your Business

On May 7th, I had lunch with a friend at Orchid Bistro, Greenville Place, Isaac John Street, Ikeja. It was two months after I had...

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