I Have A Business Idea Now What?

I am of the belief that the best business ideas are birthed in the bathroom, no seriously! If all the business ideas I conceived while taking a shower or brushing my teeth were implemented...
what you need to know for startup

What You Need To Know To Grow Your Startup

Branding and Business plan: As a businessperson you must be able to know your differentiation strategy, what is it you bring to the market that’s different from businesses around you? Who is your business appealing...
marketing your Startup

Marketing Your Startup

I sometimes find it strange how everyone speaks about starting a business and starting now! Or starting with your many doubts! How taking a leap of faith is so important in entrepreneurship. But not...

Side Hustle To Empire The 3 Hardest Things About Running my Startup

We always hear about entrepreneurship success stories because everyone shares that. But what we often don't hear about are the less glamorous parts of entrepreneurship. In this Vlog, I talk about the personal challenges I...

Side Hustle To Empire How To Find A Co-Founder For Your Startup

So you have a good business idea, but you don't have any competence in the area or you don't know how to build the product. Or, you the entrepreneur has deep creative or tech...

Side Hustle To Empire How to Get Pr with Zero Budget

Whether you are launching a new company or just a new feature for your startup, good PR can help build your reputation and customer base in a cost-effective way. Larger companies can afford PR...

Side Hustle To Empire : Get your Paper Right

In the early days of a startup, it's pretty easy to think of your business and yourself as one. I discuss my experiences and my simple tips on making your sure your paper game...

Side Hustle To Empire: Hiring For Your Startup

Today I discuss how to find your first employees especially when you are a startup. Every week someone in my network reaches out about hiring for their side hustle or business. It can be...

Side Hustle To Empire: Branding 101

When I first started my business, Fashpa, one of the things that helped us stand out from a crowded marketplace was our focus on branding. This vlog talks about my experience building a brand and...
Start up

My Startup Journey

Startups are hard, everyone says this, I remember before starting Fashpa, reading this post by the King of Nigerian Startup scene and thinking just how hard can it be, isn’t everything in life hard anyway. I mean...

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Must Read


Why your Startups needs a Story

Facts tell stories sell __ If people are not talking about you in the marketplace, it’s because you have not given them a story, which is...
Wow your customers

Make your Customers go wow

One of the biggest mistakes that business owners make is to make the sale, take the money and never communicate with the customer again....

Raising fund for your startup in Nigeria

So you have built an amazing startup, you have survived on garri and epa or cereal  or indomie ( insert austerity food of choice...
networking journey for startups

Lessons on networking from my business journey so far

A few months ago I got the chance to speak to a group of business professionals about networking and my preparations for the presentation...
Business culture

How Your Culture Affects Your Business

On May 7th, I had lunch with a friend at Orchid Bistro, Greenville Place, Isaac John Street, Ikeja. It was two months after I had...

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