One major challenge I faced as small business owner in the early stage is lack of funds for marketing. I had read and studied how to use advanced marketing strategies such as Facebook advertising, Webinars, Email Automation, Landing Pages etc to get new clients. But, I couldn’t do all of these without having some level of funds to cater for them and sustain it. For some time I was just stranded because I knew no way else to market my products effectively apart from what I had learned. So I wasn’t making any money because I was not marketing.
One way or the other I stumbled upon an article that showed me how I could market on an extra low budget, I began to take action and seeing results too. By using the strategies I was able to get new business and raise money which allowed me to afford the marketing strategies I really wanted to engage.
So I figured I’d share with you what I did to quickly get started with marketing—I also made some more research for you too (*winks*)
Promotion and advertising can be a heavy expense, especially for a new business that wants to make itself known in a community. A home-based business, however, more often than not, has a very limited budget when it comes to advertising. The home business owner needs to make the public aware of his or her product or service at the lowest possible cost.
There are many ways. A pet breeder in a large city was struggling for several years-until he came up with a novel idea. He started giving away customized “birth certificates” for the pets he sold. Almost immediately, his sales rose more than 10 percent.
The owner of a new home cleaning service was trying to attract clients. She couldn’t afford much advertising, so she began offering “home cleaning seminars” to civic groups. After two months of seminars, she was swamped with inquiries and clients.
Promotion often makes the crucial difference between business success and failure. Customers or clients must know about a business or product line before they’ll buy and they must have a reason to buy.
If you are trying to promote your business now, you can move in one of two directions:
1) You can take the conventional route to promotion and mount an elaborate media campaign, spending a considerable amount of money or
2) You can let your creative juices flow and mount a low-cost promotion effort, using a potpourri of attention-getting gimmicks to bring your message to the buying public.
Now, to be sure, conventional advertising is valuable. If your enterprise is large enough or if you’re selling numerous product lines, you may find that a full-fledged media campaign is the most efficient and cost-effective way to promote your business.
If money is tight, however, or you’re not sure you can amortize the heavy cost of a media campaign over a period of time, the following is an assortment of low-cost techniques you can try. Not all may be appropriate for your particular business, and certainly, it would be costly to try them all. But you’re sure to find some ideas that will work for you.
People love to receive “free” items, especially items they can use to gain knowledge or improve their lives. You can base an entire promotional campaign on this desire. If you’re running a furniture repair business, for instance, you could give away a furniture repair brochure, free furniture planning guides, or color swatches. Once you begin giving away authoritative information customers will begin to perceive you as an expert in your field.
Want to get names and news from your business in the local newspaper? It may be easier than you think. If you don’t have any news to report to the local media, create some. Maybe you’ve taken on a new associate. Or maybe you’re selling an unusual product line. Or maybe you’ve opened a free advice center for the community. Or maybe you’ve received an award from a civic or professional group. Local Penny savers and news companies are often quite interested in business news of this sort and can help you attract the attention of thousands of people.
You may be able to attract the attention of the media or a crowd by staging a special promotional event. If you run a fitness class, for instance, you could stage a celebrity instructor day. If you’re promoting a new real estate business, you can offer tours of a model home in the area. If you’re selling children’s products and it’s springtime, you can offer lunch with the Easter bunny. Get the idea?
Are you launching a new product? Trying to increase visibility among a particular segment of your community? Offer your product to one or more local charities as a raffle prize or for use at a fundraising event. You’ll receive lots of exposure among people who buy tickets or attend the event.
Offer a desirable or unique item-or even several items-as contest prizes. First, find a contest theme that tiers into your business. A caterer might offer an eating contest. A photographer might offer a young model contest. A web designer can do a web appraisal contest. Invite contest submissions and offer prizes to the winners. Do contests attract attention? You bet. All it takes is a few promotion by you and your network, and the word will spread throughout the community grapevine.
Nothing brings you to the attention of the people faster-or more favorably-than community service. Ask yourself how your enterprise can be a “good neighbor” to your community. If you’re running a lawn care and gardening service, perhaps you can offer one season’s services at no charge to a needy charitable organization or nursing home in your area. Hundreds of people will hear about your work in the process. Volunteer for various community causes. If appropriate, you can step in during community emergency, offering products and services to help an organization or individuals in need.
BADGES AND NOVELTIES
You can easily and inexpensively produce badges, bumper stickers, book covers, and other novelty items for distribution in your area. You can imprint your business name and the first names of the customers on many of these products at little cost and distribute them for free. Or you can tie your novelty program into a contest: once a month, you can offer a prize to any individual whose car happens to carry one of your bumper stickers or badges with peel-off coupons, redeemable at your place of business.
With a bit of persistence, you may be able to arrange to have a local media celebrity, public official, or entertainment personally-even a fictitious cartoon character or clown-visit your service. The celebrity can sign autographs, read stories to children, perform cooking demonstrations, or perform any one of a hundred other traffic-building activities.
You’ll probably want to celebrate major public holidays with special sales. But celebrate some of the offbeat holidays as well. Almost every business has a few little-known holidays. Ever hear of Black Friday, Cyber Monday, National Pickle Day, for instance? Or Cat Lovers Month? Once you find the “right” holiday, you can sponsor a special sale or special product, arrange special media coverage of a holiday event.
GO WHERE THE PEOPLE ARE
Can you open sales information booths at community fairs and festivals? This promotional technique can work for gift retailers, craftspeople, and personal service firms. If you have the people and the time, can you handle regional fairs or even trade shows?
Once you begin establishing a committed clientele, gather their names on a mailing list. Save the names from your orders and telephone inquiries. Eventually, you’ll be able to send product circulars or even catalogs to the people on your list and you’ll be able to promote your products by text messaging, telemarketing, or emailing.
If you want people to buy NOW, offer them an unbeatable deal. If they bring an old product-a small appliance, a book, whatever-to you, you’ll give them a worthwhile discount on a comparable new item. Or stage a general purpose scavenger hunt. Customers who bring in three canned goods for your community’s food bank will receive a discount on products purchased that day.
Everyone loves a party. Why not celebrate the anniversary of your business or some special holiday by offering baked goods and beverages? If you’re running a service business, perhaps you can offer an open house or obtain a small banquet room in your community. Besides refreshments, be sure the place is brightly decorated.
Do you send out greeting cards to major customers or clients? Holidays, birthdays, and anniversaries make nice greeting card occasions. Greeting cards create enormous goodwill and keep your name in front of people.
In this information hungry age, people love to receive advice, especially about their personal needs and hobbies. If you sell health foods or run fitness classes, perhaps you can offer “wellness” seminars to your area’s business community. If you’re an interior decorator, perhaps you can offer one-hour decorating workshops to any group of ten people who will gather in someone’s home. If you’re running a printing business, perhaps you can offer tours and layout seminars at your plant.
If you’re not pleased with your promotional efforts today or if you simply must increase your exposure among customers and prospects- it’s probably time to increase your publicity efforts.By all means, advertise in the media if you can or must. But don’t neglect your greatest Promotional asset- your mind. Think about the products, services, and events you can offer the community and devise a creative promotional strategy around them. You’ll have to invest a bit of time and energy in the project, but the payoff will be worth it. You’ll save hundreds or even thousands-of advertising dollars and, better yet, you’ll travel a well-worn shortcut to profit.
I’d like to know the tip that interests you the most and any other tip you are using that’ll be great for people to know about.