As entrepreneurs, I really understand the need to get our products and services right in front of targeted audiences, hence, what comes naturally to people these days is to buy the email and phone number database of people in their target audience so that they can start blasting marketing content to these people.

I want to give you a few reasons you shouldn’t buy email lists for your business and startups

Spamming leaves clues

From my perspective, when you send emails to these email addresses, I do not consider it as email marketing. It’s spamming – sending unsolicited emails to people. Let’s call a spade a spade. If we’re going, to be honest, you receive quite a number of emails every day, whenever you receive promotional content from a brand you didn’t sign up to receive anything from, you pay little attention to the content, you take note of the Sender’s name and decide not to open such emails again. If you’re like me that like to clean up my mailbox every time, I simply delete such emails and mark as spam or filter it to the trash box. The perception people receiving these emails will have is my major concern. When you are consistent with this, you begin to annoy people. And that is your brand!

  1. You are not the only one who has those emails: Chances are that a lot of people have those same set of emails in your possession especially your competitors too. Why spend a lot of money to acquire these email databases, subscribe to an email platform only to start competing for the attention of people who don’t want to hear from you. That’s savage
  2. A good number of the emails are fake, invalid: You are hearing this first hand from a “former dealer”. Confession time!! A significant percentage of the emails that are sold are faulty. It’s either they were not spelled correctly or a just not active. Needless to say that there are softwares that is used to auto-generate random emails.
  3. You will damage your email delivery rate: Not to be techy, because a very large percentage of these emails are fake, when you send email broadcasts, it will come back with a lot of bounce rates, hence, damaging your IP reputation. What this means invariably is that most of your emails will start going to spam and the worst case scenario will be that the email marketing platform will ban you from their platform and ISPs will blacklist your website IP address.

If you’ve bought email database in the past, I’m sure you are not getting the results you hoped to get. You have discovered that the money is not in the size of the list. The money is in the engagement that you have with your list.

Take your time to build your email list the right way. It just makes sense.
With a good strategy, you can rework your engagement and turn these cold leads into warm and receptive leads.

Genuinely reach out to the segments of your target audience and care for them by giving them access to what will help them get results. Frequently send them useful resources, links to your blog posts, testimonials, anything that’ll help establish a relationship. Until you do these, when you pitch your services, the response you’ll get will be all so discouraging.

 Conclusion

Buying targeted email database with the hopes that it will quickly help you spread the word about your products is not a good strategy. Like I explained, most of the time, it won’t work out as you expect it to couple with the fact that that activity will gradually hurt your brand. Instead of buying an email list, that capital you will invest can be used for a better strategy – building your list organically.

To build your list organically there are 4 things you need. (Everything can be gotten for free)

  1. Traffic
  2. A website/Landing Page
  3. A Lead Magnet/Bait (a free and valuable resource)
  4. Email Marketing Platform

Here’s how the process works in summary

A lead magnet is a free and valuable content you create to get the attention of your target audience, so this can be a short explainer video, ebook, discount, promo codes etc. Once you have it ready, put it up on your landing page, which is the page where people get to take advantage of the offer.

But before they do that, they will be prompted to drop their names and email address. As soon as anyone puts in their email address, their details get stored in your account on an email platform such as MailChimp.

So from the MailChimp interface, you can send email broadcasts to these signups and expect good engagement. Once you have all of these ready, the only thing you need to do is keep sending traffic to the landing page URL and you can do this by leveraging on your social media platforms.

But before they do that, they will be prompted to drop their names and email address. As soon as anyone puts in their email address, their details get stored in your account on an email platform such as MailChimp. So from the MailChimp interface, you can send email broadcasts to these signups and expect good engagement. Once you have all of these ready, the only thing you need to do is keep sending traffic to the landing page URL and you can do this by leveraging on your social media platforms.

So from the MailChimp interface, you can send email broadcasts to these signups and expect good engagement. Once you have all of these ready, the only thing you need to do is keep sending traffic to the landing page URL and you can do this by leveraging on your social media platforms.

This is what I found works. And it works for everyone who stays true to the strategy.

Now, have you ever bought email databases? How have your results been like? Let’s get talking.